After the application and papers were turned in on a Friday, I received a call on Monday morning saying we had been approved. We were nervous making the phone call asking for help but we was quickly relieved at the response we got from everyone we talked to and the willingness to help. Waiting for employment then with the bills due and no real prospects of money coming in, we turned to you. Expecting to go back to work after leave was over only to find out that there were no work to be had. Returning home to my wife and kids happy as a man could be. “To all the people at Operation Homefront THANK YOU!!! THANK YOU!!!! THANK YOU!!!! We can't say it enough for all the help you have given us. Shows how this program helps out family's that truly need help. In 2020, the company donated over $200,000 to local gyms and fitness centers that were forced to close during the COVID-19 pandemic.This letter is very touching, and so are the other 10+ letters on Operation HomeFronts website. Born Primitive, which was still operating out of a garage less than 5 years ago, has now donated more than $1.4 Million to a wide range of charities and causes over the years – everything from military and first responder charities to cancer research and prevention.
In fact, the $1 Million Jogger Giveaway is just the latest for a company that has been dedicated to giving back since its beginning. Previous campaigns have included free fitness apparel to inspirational coaches and trainers, as well as to frontline hospital workers during COVID-19. Married, deployed service members are encouraged to nominate their spouses online at in early February, with an option to upload a special written or video message to their loved ones that will be delivered electronically, along with their free voucher to redeem the joggers.īorn Primitive's "Heroes Project" is designed to honor America's heroes from all walks of life. This is our way of saying 'Thank You' for their sacrifice, which is often overlooked." "During deployments, they take care of everything on the homefront – the kids, the house, the yard, the cars, the birthdays, the holidays – everything. "Our brand has always been inspired by the men and women who serve our nation, and that includes military spouses," said Born Primitive Founder/CEO and U.S. The company hopes to receive enough nominations to give away 12,500 pairs, with a total retail value of $1 million. Born Primitive is proud to announce their upcoming initiative "Operation Homefront Heroes: A Born Primitive Heroes Project." This February, the online fitness apparel brand is inviting deployed military service members to nominate their spouses to receive a free pair of Born Primitive's ultra-soft men's or women's joggers.
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